ICCA announces 59th ICCA Congress – “A global hybrid experience”
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ICCA announces 59th ICCA Congress – “A global hybrid experience”
TOHOLOGY, 28 July 2020

Registration is open for the 59th ICCA Congress in Kaohsiung. The congress has a hybrid format and is themed: “Transforming global events together”. The event will allow ICCA’s global community to connect with each other and explore new ideas, formats and technologies to combine efforts and create the “Kaohsiung protocol” a framework that identifies major trends and key strategies that will enable the international meetings industry to thrive, now and into the future.

ICCA has worked in collaboration with Maritz Global Events on the format of this years' congress. ICCA's global community of member-suppliers and associations can experience the future of global events live in Kaohsiung, at a regional hub or virtually from 1-3 November 2020. An innovative virtual platform will give all attendees the opportunity to network and engage with ICCA Congress content.

As part of the Congress, all participants can be involved in a 6-week online pre-congress “Road to Kaohsiung” programme, identifying major trends, key strategies, new ideas, formats and technologies for the future of global events. This year, the ICCA Congress will be transformed into a unique hybrid experience. The world is changing, but global events will always be key to connecting people.

  • ICCA CEO Senthil Gopinath said: “This is all aimed at leading the transformation of our industry and unlocking the expertise of our global community to jointly create the “Kaohsiung Protocol”, a framework that will document and highlight best practices to help ensure global events continue to be vital drivers of social, scientific and economic development. To achieve this, ICCA has created a truly global and a unique event model which will ensure engagement of business events experts from all over the world.”

In response to the uncertain situation and to give participants full control of how they wish to attend, ICCA is offering flexible and adaptable approach to registration and the accompanying fees. This means delegates can sign up now but change their registration type later, allowing them to change between virtual attendee, hub attendee or Kaohsiung in-person attendee.

  • Gopinath concludes: “We believe in the power of meeting face-to-face but know this isn’t always possible. Still, we want to make sure our global community can take part and make their voice heard from wherever they are.”

Venue of the 59th ICCA Congress: Kaohsiung Exhibition Center (KEC).

Event contact information and programme: website

Related post: in 2018 TOHOLOGY visited the 85th UFI Global Congress – annual event of the ICCA’s partner – the Global Association of the Exhibition Industry (UFI).

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