The International Congress and Convention Association (ICCA) announces the Türkiye Tourism Promotion and Development Agency (TGA) as the association’s first Destination partner in Europe. Destination partnerships are one of ICCA’s most exclusive opportunities for ICCA members. Türkiye will benefit from strategic development initiatives aimed at raising the country’s profile within the association meetings industry. It will also gain enhanced visibility in the ICCA community. The one-year partnership indicates ICCA’s endorsement of Türkiye as a premier business event destination for Europe and the global industry.
- “ICCA and Türkiye have shared an extensive relationship over many decades. As one of the renowned meeting destinations, Türkiye has set standards in developing the knowledge enhancement and the innovation economy of our industry. ICCA is proud to welcome and designate Türkiye as a Destination partner for Europe. Our partnership and long-term collaboration will enable Türkiye to showcase its commitment to the global meetings industry and the association community. Moreover, through this collaborative effort, ICCA will contribute to the progress of the destination's objectives,” said ICCA CEO Senthil Gopinath.
Positioned at the convergence of Europe, Central Asia, North Africa, and the Middle East, Türkiye is an ideal hub for connecting diverse audiences. Further, it’s a country rich in culture, history, world-class venues and excellent infrastructure. These outstanding qualities have contributed to Türkiye’s fast-paced growth as a meetings destination in Europe.
Türkiye’s largest city, Istanbul, is already a leading host destination for international association meetings in the region. Between 2010 and 2020, Istanbul hosted 1,623 association meetings and received accolades for events such as the FDI World Dental Congress (15,000 delegates), the EADV International Congress of the European Academy of Dermatology and Venereology (8,100 delegates), and the 23rd World Energy Congress (10,000 delegates). Antalya is also a leading MICE destination of Türkiye and host city for ICCA Congress in 2014.
- Turkish Minister of Culture and Tourism, Mehmet Nuri Ersoy stated that “The pandemic period brought the MICE industry and international congresses to a standstill, which is one of the most important tourism types in terms of destination competition all over the world. However, with the ongoing normalization, international congresses and meetings have started to come to life all over the world. At this very point, we are implementing an important cooperation by signing a Destination Partnership Agreement with ICCA in order to reposition our country among the leading destinations in international congress tourism. With this status that will be granted to only two destinations in Europe, our congress activities will also gain momentum. In accordance with this agreement with ICCA, of which the Türkiye Tourism Promotion and Development Agency (TGA) is a member, Türkiye will be named as ICCA – Destination Partner – Europe and while the destination partnership makes a great contribution to the development of the international meeting and event sector in Türkiye, with the partnership that will be announced all over the world, Türkiye will host more international congresses, events, fairs and organizations, especially in Istanbul and Antalya.”
The International Congress and Convention Association (ICCA) is the global leader for the international meetings industry with more than 1,100 member companies and organisations in nearly 100 countries and territories. As the community and knowledge hub for the industry, ICCA offers unrivalled data, education, communication channels, business development and networking opportunities.
ICCA encompasses all major stakeholders in the world of association meetings. Launched in 2020, the ICCA Association Community provides the tools and resources to assist associations in organising world-class meetings.
Since its establishment in 1963, ICCA has represented the world’s top destinations and experienced suppliers specialising in handling, transporting and accommodating international meetings and events.
About Türkiye Tourism Promotion and Development Agency
TGA operates to ensure that Türkiye is a well-known brand in domestic and international tourism. TGA promotes all possible aspects of the heritage of Türkiye, and engages in short, medium and long-term communication and marketing activities to help raise the share of the tourism industry in the national economy while improving the experience of anyone visiting Türkiye. TGA is responsible for carrying out all promotional, marketing and communication activities to help Türkiye achieve its tourism objectives, promote and market the current tourism resources worldwide, and discover, develop and make available potential tourism resources in line with the tourism strategies and policies made by the Ministry of Culture and Tourism.
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