Marriott International signs new global agreement for TravelClick’s Agency360, Travel Agent GDS Advertising Solutions and Rate360 to help hotels drive additional revenue & improve performance.
TravelClick, an Amadeus company, and Marriott International, Inc., a leading global lodging company with more than 7,000 properties across 132 countries and territories, have expanded their strategic relationship. As part of this agreement, Marriott will increase its use of TravelClick’s Agency360, Travel Agent Global Distribution System (GDS) Advertising and Rate360.
“At Marriott, we are committed to giving our properties the tools and information they need to increase revenue and profitability and TravelClick helps us do that,” said Drew Pinto, Senior Vice President, Distribution & Revenue Strategy, Marriott.
“As one of the largest hotel brands in the world, Marriott’s use of TravelClick on a global basis is an affirmation of our products’ ability to help hoteliers maximize revenues,” said Greg Sheppard, Senior Vice President, Business Intelligence, TravelClick. “Making data-driven decisions is critical in today’s highly competitive environment, and we are focused on helping Marriott properties identify and target the best opportunities to enable their properties to win new business and increase profitability.”
The TravelClick solutions included in the agreement are:
Agency360 – A source of travel agent bookings from all four GDS systems. Marriott properties use Agency360 to improve corporate sales and marketing efforts in the GDS channel. Additionally, it enables Marriott properties to understand the opportunity for all travel agencies in their market and target sales efforts to those agencies with the highest ADR opportunity.
Travel Agent GDS Advertising – A tool that reaches travel agents at the point of sale, GDS Advertising helps hoteliers win and attract high-ADR bookings from business and premiere leisure travelers. TravelClick is Marriott’s choice for GDS Advertising as it is the only provider offering advertising on all four GDS systems and leverages proprietary business intelligence data to plan and optimize campaigns.
Rate360 – A comprehensive rate shopping solution for the hospitality industry. TravelClick’s Rate360 gathers over 10 billion rates per month from more than 600 sources, the vast majority of which are gathered through direct API connections for the highest degree of data quality. Marriott uses Rate360 data to ensure its hoteliers have the most current room rate data to optimize their competitive position.
Amadeus announced that it has completed the acquisition of TravelClick. The transaction has now received all necessary regulatory approvals, including competition clearance in all relevant markets.
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