At the end of May 2020, The World Tourism Organization (UNWTO) with the contribution of its members and partners prepared global guidelines to restart tourism and formulate a sector-wide response to the unprecedented challenge of the COVID-19 pandemic. Action plan includes the most effective manners to make travel safe and seamless to all – workers, companies, destinations and travellers. Priorities for the global industry recovery cover all parts of travel and tourism, including hotel business and HoReCa.
UNWTO action plan to recover the hospitality industry
Hygiene & operations
- Increase the frequency of cleaning in common areas and contact surfaces.
- Inform guests about existing protocols in an easy and updated manner (e.g. time of the last cleaning, contact of health manager, etc.).
- Explore new methods such electrostatic sprays, ultraviolet light, amongst others.
- Implement contactless check-in and provide guests with a hygiene welcome kit (including gloves, masks, sanitizer).
- Get to know more about your guest in advance to the arrival to provide a more personalized service.
- Keep spare rooms for possible sick or quarantine guests.
- Keep physical distancing for the use of all common spaces.
- Introduce technological systems such as “guest messaging” for direct and rapid contact with guests for reservations, refunds, cancelations or possible information about infections.
- Foster flexibility for operations.
- Create positions such as hygiene manager and guest guardian.
Product and marketing
- Add new services such as food delivery or take-away (picnic) service, family experiences, co-working spaces, drive & stay packages, etc.
- Promote proximity and domestic tourism in the short-term enhancing the local value chain (e.g. local producers).
- Implement marketing campaigns to communicate corporate values and support to local providers and workers.
- Partner with health and safety brands and health providers.
- Generate alliances with health centres and providers.
- Partner with local providers, local destination management organizations and other players in the sector.
COVID-19 projected impact on tourism in 2020 (as of 28 May 2020) and recommendations for Air Travel, Tour Operators & Travel Agencies, Meetings & Events, Attractions & Thematic Parks, Destination Planning & Management are presented in the Restarting Tourism presentation by UNWTO.
Photography: TOHOLOGY Production
TOHOLOGY is launching a series of articles “The Hospitality Industry. Companies”. We met with Selim Olmez, Marketing Director at W St. Petersburg, to talk about the history and the concept of the W Hotels chain.
The release of the International Congress and Convention Association’s 2018 Country and City Rankings marks yet another successful year for the association meetings market. Paris, which previously held the top city spot in 2016, returns in 2018 to claim first place. The USA continues to top the country rankings.
The International Congress and Convention Association has published its country and city rankings by estimated total number of participants as part of its public abstract of the 2018 statistics report, offering an alternative perspective on the growth of the association meetings market.