Tourism continues to recover at a strong pace. Globally, destinations welcomed almost three times as many international arrivals in the first quarter of 2022 as in the same period of 2021, with Europe leading the sector’s rebound.
According to the latest UNWTO World Tourism Barometer, international tourism saw a 182% year-on-year increase in January-March 2022, with destinations worldwide welcoming an estimated 117 million international arrivals compared to 41 million in Q1 2021. Of the extra 76 million international arrivals for the first three months, about 47 million were recorded in March, showing that the recovery is gathering pace.
Europe and Americas lead the recovery
UNWTO data shows that during the first quarter of 2022, Europe welcomed almost four times as many international arrivals (+280%) as in Q1 of 2021, with results driven by strong intra-regional demand. In the Americas arrivals more than doubled (+117%) in the same three months. However, arrivals in Europe and the Americas were still 43% and 46% below 2019 levels respectively.
The Middle East (+132%) and Africa (+96%) also saw strong growth in Q1 2022 compared to 2021, but arrivals remained 59% and 61% below 2019 levels respectively. Asia and the Pacific recorded a 64% increase over 2021 but again, levels were 93% below 2019 numbers as several destinations remained closed to non-essential travel.
By subregion, the Caribbean and Southern Mediterranean Europe continue to show the fastest rates of recovery. In both, arrivals recovered to nearly 75% of 2019 levels, with some destinations reaching or exceeding pre-pandemic levels.
Destinations opening up
Although international tourism remains 61% below 2019 levels, the gradual recovery is expected to continue throughout 2022, as more destinations ease or lift travel restrictions and pent-up demand is unleashed. As of 2 June, 45 destinations (of which 31 are in Europe) had no COVID-19 related restrictions in place. In Asia, an increasing number of destinations have started to ease those restrictions.
Export revenues to recover faster as spending rises
The latest issue of the UNWTO Tourism Barometer also shows that US$ 1 billion were lost in export revenues from international tourism in 2021, adding to the $1 billion lost in the first year of the pandemic. Total export revenues from tourism (including passenger transport receipts) reached an estimated US$ 713 billion in 2021, a 4% increase in real terms from 2020 but still 61% below 2019 levels. International tourism receipts reached US$ 602 billion, also 4% higher in real terms than in 2020. Europe and the Middle East recorded the best results, with earnings climbing to about 50% of pre-pandemic levels in both regions.
However, the amount being spent per trip is on the rise – from an average US$ 1,000 in 2019 to US$ 1,400 in 2021.
Stronger than expected recovery ahead
The latest UNWTO Confidence Index showed a marked uptick. For the first time since the start of the pandemic, the index returned to levels of 2019, reflecting rising optimism among tourism experts worldwide, building on strong pent-up demand, in particular intra-European travel and US travel to Europe.
According to the latest UNWTO Panel of Experts survey, an overwhelming majority of tourism professionals (83%) see better prospects for 2022 compared to 2021, as long as the virus is contained and destinations continue to ease or lift travel restrictions.
A higher number of experts (48%) now see a potential return of international arrivals to 2019 levels in 2023 (from 32% in the January survey), while the percentage indicating this could happen in 2024 or later (44%) has diminished compared to the January survey (64%). Meanwhile by end April, international air capacity across the Americas, Africa, Europe, North Atlantic and the Middle East has reached or is close to 80% of pre-crisis levels and demand is following.
UNWTO has revised its outlook for 2022 due to stronger-than-expected results in the first quarter of 2022, a significant increase in flight reservations, and prospects from the UNWTO Confidence Index. International tourist arrivals are now expected to reach 55% to 70% of 2019 levels in 2022.
1.5 billion international tourist arrivals were recorded by the World Tourism Organization (UNWTO) in 2019, globally. A 4% increase on the previous year which is also forecast for 2020, confirming tourism as a leading and resilient economic sector
The hospitality industry has become the great personalization race. With so many on-demand consumer and e-commerce platforms, today’s travellers are used to interacting with their favourite brands and services at the touch of a button and at their convenience. Amadeus and other leading technology providers partnered with h2c research company to learn how hoteliers are using technology today to enhance the guest experience.
For hotels, budget season is the main event of the year, a time when owners and operators battle it out in the ring over next year’s spending. It’s often a gruelling match, with round after round of negotiations that leave both sides exhausted and no clear winner.
AmCham St. Petersburg's Tourism and Hospitality Committee - which comprises representatives of major St. Petersburg hotels - met with Andrey Mushkarev, newly-appointed chair of the St. Petersburg Committee for Tourism Development.