Grand Hotel Kempinski Riga celebrates the 10th anniversary of the iconic brand ambassador Lady in Red
Grand Hotel Kempinski Riga celebrates the 10th anniversary of the iconic brand ambassador Lady in Red
TOHOLOGY, 3 February 2020

All Kempinski Hotels celebrates 10th anniversary of its hospitality Icon, Lady in Red, this year. Grand Hotel Kempinski Riga in cooperation with MCouture fashion house and its designer Julia Malahova gathered partners, friends and guests for an official presentation to celebrate Lady in Red's birthday.

Providing a genuinely personalised and intuitive guest experience based on cultural empathy, guest intelligence and an understanding of each individual guest’s needs is the role of the iconic Lady in Red, a highly emblematic position created by Kempinski Hotels ten years back. As this unique brand ambassador welcomes guests in each hotel of the elegant luxury hotel brand around the globe, every hotel of Kempinski Hotels pays tribute to the Lady in Red this year.

Collection for Ladies in Red of Grand Hotel Kempinski Riga by MCouture

Who are you, Lady in Red?

On arrival in all Kempinski Hotels, the Lady in Red family is instantly recognisable: dressed in a striking and elegant tailor-made red outfit that reflects the sartorial traditions in each destination, the Ladies in Red evoke an authentic sense of place and occasion showcasing the cultural nuance and classic European elegance for which Kempinski is known worldwide. Dedicated to please and educated to entertain, these brand ambassadors are alert to any opportunity to go one step beyond to craft unforgettable experiences for well-travelled guests, acting as both the perfect host and a trusted companion during their stay with Kempinski Hotels.

“The Lady in Red is a local expert who knows everything there is to know about our hotels and the destination,” explains Kempinski's representative. “Whether it’s a special anniversary celebration, a surprise proposal or a once-in-a- lifetime family holiday, they draw upon their passion for craftsmanship, gastronomy and local culture to ensure visitors are well-equipped to live unforgettable memories every time they visit. Essentially, the Lady in Red was meant to replace the rather old fashioned guest relations position, which was not iconic at all. We were looking for the extra sparkle of a unique personality with unique responsibilities who is easy to recognise,” adds expert.

Leon Baum, General manager of the Grand Hotel Kempinski Riga

More than 150 Ladies in Red gracefully represent Kempinski over the portfolio, coming from all walks of life and from more than 30 countries. There are even some Gentlemen in Red, for example at the Hotel Adlon Kempinski Berlin, which can be recognised by their red tie and red socks.

To highlight the skills of Latvian artists, and at the same time highlight the image of “Lady in Red”, which is the business card for everyone entering the hotel’s lobby, Julia Malahova, founder and designer of MCouture, was addressed.

  • “I am truly honoured for offered opportunity to collaborate with Europe's oldest luxury hotel group, Kempinski Hotels, and given opportunity to create costumes for the brand's elegant ambassador, Lady in Red, during its celebration week. These is my timeless journey of elegance, where I was deeply inspired by the shade called Scarlet’s Red and daily role and values of “Lady in Red” and Grand Hotel Kempinski Riga,” comments Julia Malahova.

Julia Malahova, founder and designer of MCouture

The event at the Grand Hotel Kempinski Riga was also supported by Haute Fragrance Company (HFC), a French niche perfume company, and fashion illustrator Alina Grinpauka.

More photographs of the Lady in Red project at the Grand Hotel Kempinski Riga are presented in our photo slider below.

Photo gallery of 10th anniversary of Lady in Red at Grand Hotel Kempinski Riga

Photography: Grand Hotel Kempinski Riga


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