Tomorrow, July 1, 2013, Priority Club Rewards will be rebranded and renamed IHG Rewards Club. Rebranding will strengthen the link between InterContinental Hotels Group (IHG) and all of those brands. As a result, members will discover more hotels, as well as new benefits.
IHG today
9 brands in nearly 100 countries and over 675,000 hotel rooms worldwide.
Let’s take a glance at main changes and new benefits of IHG Rewards Club.
Design
Benefits overview
- Free Internet
IHG Rewards Club will provide members with free Internet in all 4,600 hotels, starting with Elite (Gold, Platinum, Ambassador) members in July 2013, and available to all members in 2014. - Fast track to Elite status
Ability to earn Elite status faster by staying in more than two of brands. - Reward Nights now count
Reward Nights will count toward earning Elite status. - Nights earned beyond
Effective from July, Platinum Elite members’ “extra” nights will roll over toward maintaining their status in their next membership year.
Earning structure
InterContinental Hotels Group has launched a new design concept called H4. In order to anticipate as much as possible the future guests’ needs, H4 design has been developed together with the owners and frequent guests of Holiday Inn hotels.
Amadeus signs a landmark hospitality distribution agreement with Booking.com to integrate its accommodation content into the Amadeus Travel Platform for the first time.
The world’s tourism leaders are meeting in St Petersburg for the UNWTO General Assembly this week as the global tourism sector continues to grow in both size and influence. New data from UNWTO shows international tourist arrivals grew by 4% during first 6 months of the year.
Until December 31, 2018, loyalty programme members will enjoy special rates starting from 12% off the regular rates and get local experiences across hotels of the chain.