Tomorrow, July 1, 2013, Priority Club Rewards will be rebranded and renamed IHG Rewards Club. Rebranding will strengthen the link between InterContinental Hotels Group (IHG) and all of those brands. As a result, members will discover more hotels, as well as new benefits.
IHG today
9 brands in nearly 100 countries and over 675,000 hotel rooms worldwide.
Let’s take a glance at main changes and new benefits of IHG Rewards Club.
Design
Benefits overview
- Free Internet
IHG Rewards Club will provide members with free Internet in all 4,600 hotels, starting with Elite (Gold, Platinum, Ambassador) members in July 2013, and available to all members in 2014. - Fast track to Elite status
Ability to earn Elite status faster by staying in more than two of brands. - Reward Nights now count
Reward Nights will count toward earning Elite status. - Nights earned beyond
Effective from July, Platinum Elite members’ “extra” nights will roll over toward maintaining their status in their next membership year.
Earning structure
Use of the latest technology is a proven way of facilitating efficient hotel operation. While it is true that the hospitality industry makes a technology innovation leap now and then it still occurs that technology adoption is blocked by use of legacy infrastructure. This article is an overview of the impact of use of latest Information Technology on hotel operation and how infrastructure limitations may block using such technology which in turn may stall the industry growth or reduce profitability.
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