Karl Lagerfeld’s signature style will soon manifest itself in a new project: the fashion designer is launching his own hotel brand.
After dedicating himself to the fashion industry, publishing, short films directing, and inspiring a limited edition Barbie doll look, the creative director of Chanel and Fendi makes a considerable but predictable move towards the hospitality industry and develops his eponymous hotel brand.
A couple of years ago we mentioned Karl Lagerfeld within event tourism coverage while reporting his photographic exhibition The Little Black Jacket. This time we will turn to the hotel business. Karl Lagerfeld Hotels & Resorts portfolio will include hotels, residential properties, restaurants, and private clubs. The opening of one of the Lagerfeld-designed hotels is anticipated in Macau in 2017.
Karl Lagerfeld Hotel will feature 270 rooms. The luxury resort project will also boast a separate wing designed by another fashion icon – Versace.
The resort is to comprise 2,000 hotel rooms in total, Michelin-starred restaurants, department stores, a wedding venue, and a performance stage, as well as 700 gambling tables, and 1,200 slot machines.
It is worth mentioning that Karl Lagerfeld has already had experience in bringing his irreproachable style to creation of sumptuous hotel suites and design of hotels all over the world. For instance, one of his masterpieces is Suite Coco Chanel in recently renovated Ritz Paris hotel: lacquered furniture, accessories, and all interior features have been inspired by one of the most famous guests of this hotel.
Lagerfeld’s contribution to the hospitality sphere also embraces a couple of other projects: the designer has added his touch to SO Sofitel Singapore and Patrick Hellmann Schlosshotel in Berlin.
Today’s hospitality is not only about a comfortable room, a stylish design or exquisite cuisine. Professionals of the hotel industry have long revealed a direct dependence of the company's success on the level of service provided. According to statistics, only 30% of complaints are related to the product while the remaining 70% comes from dissatisfaction with the service.
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