How to analyze the short-term rental market: hoteliers gain a view of competitive alternative accommodations
123
How to analyze the short-term rental market: hoteliers gain a view of competitive alternative accommodations
TOHOLOGY, 1 August 2019

If alternative accommodations aren’t already on hotelier’s radar, perhaps the specialist has succumbed to some of the myths about the short-term rental market. Industry-first alternative accommodations solution by TravelClick, an Amadeus company, delivers insight on 27 million home-sharing listings down to the zip code.

Home-sharing continues to rise in popularity on a global scale with tens of millions of apartments, houses, villas and other property types available for both short- and long-term stays. According to research from Transparent, a leading global provider of data intelligence for the vacation rental industry, the world supply of alternative accommodations has grown by 33 percent from 2017 to 2018. The fast rate of growth and rising popularity of home-sharing presents hoteliers of all types and sizes with a new competitive reality that they must be able to respond to in real-time.

TravelClick, an Amadeus company, has answered the need for a comprehensive competitive assessment that captures alternative accommodations. TravelClick announces the immediate availability of the Alternative Accommodations Solution, the latest addition to its business intelligence product suite. The new solution is available as an add-on to Demand360® and Rate360® which helps subscribers make smarter, data-driven decisions that drive revenue and profitability with the most trusted forward-looking and historical demand data across all segments and channels.

“The lines are blurring between traditional hotel properties and alternative accommodations as we see large brands entering the home-sharing space and vice versa,” said Greg Sheppard, Senior Vice President, Business Intelligence, TravelClick. “We believe that hoteliers cannot overlook the pressure of alternative accommodations that are competitive on price, location, convenience and amenities that weigh into consumers’ decision-making. Our new solution gives our customers relevant, real-time data in an easy-to-use tool that doesn’t require a data scientist to glean the most useful and actionable insights.”

Previewed at HITEC (The Hospitality Industry Technology Exposition and Conference), the world's largest hospitality technology show, in June, the Alternative Accommodations Solution is the first and only of its kind. Its two key focus areas are empowering hotel management to analyze alternative accommodations competition in their immediate area, and to help optimize occupancy and rates to be competitive with those home-sharing options that are comparable to a hotel property.

This new solution has two key focuses, empowering hotelier to:

  • Analyze the alternative accommodations competition.
  • Optimize hotel occupancy and rates to compete with alternative accommodations.

The Alternative Accommodations Solution is available now. Current Demand360® and Rate360® customers can request the add-on for an additional subscription-based fee, and both tools are available to all types of properties in all major geographical regions. 

About TravelClick, an Amadeus Company

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management.

READ ALSO

Annual congress of the Global Association of the Exhibition Industry (UFI), industry’s largest global meeting of the year, was held on 31 October – 3 November 2018 in St. Petersburg. Over 450 event professionals representing UFI members met at the ExpoForum centre to review UFI’s work throughout 2018 and confirm plans for the year ahead. 

17th ExpoHoReCa was held in Saint Petersburg at the end of February. It was the first time the hospitality event has taken place at a new location – ExpoForum Convention and Exhibition Centre. TOHOLOGY visited the exhibition and prepared a photo coverage of the event.

How often do we pause to think about people behind luxurious service and miracles performed backstage beyond the STAFF ONLY sign? In a new monthly series we will have a coverage on issues related to building a team and pursuing a career in hotel industry. Our first release is dedicated to HR managers: What part a hotel HR manager plays?

On August 23, a welcome cocktail of ABT-ACTE Russia, the association of business travel, was held on the HI-SO terrace. Private event was organized for acquaintance of the 5th Saint Petersburg Business Travel Forum’s participants.

COMMENTS
comments powered by HyperComments