Hitlist, an app for finding flight deals, expands its functionality and introduces a premium subscription. Main function of monitoring cheap flights will remain free, while a monthly rate of $8,99 (relevant as of June, 2018) will open up access to advanced filters for finding airline tickets and the chief features – special fares and custom travel tips.
The Hitlist project was launched at the cusp of 2012/2013 by a team of enthusiastic travel addicts. The service is pretty basic: a user chooses a departure airport and sets Hitlist off to sort out millions of partners’ offers. When the search is complete, the app sends push notifications or emails with discounted fares for closest destinations. The Hitlist app stands out from its competitors with flexibility in terms of dates and user-friendly interface. According to the founder and CEO of Hitlist, Gillian Morris, the company has already helped to save more than $25 million on tourist services.
The new subscription aims to provide access to closed group fares, which is now available only to travel agencies. In order to enable this option, Hitlist has already made arrangements with several carriers. Another objective is to upgrade search results retrieval engine so that it would process user preferences and generate personalized travel advice. “The app gets to know you better over time, just like a human travel agent would,” – comments Gillian Morris. Machine learning algorithm and customized results sorting will do the trick.
The subscription model is widely used not only in travel industry, but in other areas as well: say, Internet sector or manufacturing also seek new ways of rendering services and managing payment for goods and services. For instance, YouTube Premium subscription or Music Premium provide ad-free access to content along with a number of additional features for a monthly fee. Meanwhile, Care by Volvo subscription offers an alternative way of a car purchase: a fix monthly fee guarantees a new car every two years and a full package of maintenance services (for now the offer concerns only Volvo XC40).
Hitlist Premium Subscription options:
- Hitlist Premium Monthly: $8.99
- Hitlist Premium Quarterly: $18.99
- Hitlist Premium Annually: $56.99
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Until December 31, 2018, loyalty programme members will enjoy special rates starting from 12% off the regular rates and get local experiences across hotels of the chain.