Earlier this year, Amadeus, global IT company for the travel industry, shared its plans to acquire TravelClick from private equity investment firm Thoma Bravo for $1.52bn. Yesterday, on October 4 Amadeus announced that it has completed the acquisition of TravelClick. The transaction has now received all necessary regulatory approvals, including competition clearance in all relevant markets.
TravelClick is a leading hospitality provider that serves more than 25,000 customers across 176 countries. The company provides innovative cloud-based solutions, including an independent and mid-size hotel Central Reservation System (CRS) and Guest Management Solution (GMS), as well as business intelligence and media solutions. This portfolio gives hotels distribution reach across all channels, both digital and traditional. It also allows them to improve digital interaction with guests, increase revenues and performance, reduce costs and create a strong brand.
The acquisition marks an important step in the hospitality sector for Amadeus, which has a portfolio of innovative solutions serving hotel properties of all sizes worldwide.
Luis Maroto, President and CEO of Amadeus commented: “The addition of TravelClick significantly enhances our presence in the hospitality industry, not only broadening our product portfolio but also our know-how and global presence. In a highly fragmented market, Amadeus now has the people and the technology to help all hoteliers rise to the challenge of delivering a great experience for their guests.”
TravelClick will become part of Amadeus’ Hospitality customer unit, which will be led by Francisco Pérez-Lozao. Approximately 1,100 TravelClick employees will transfer to Amadeus with immediate effect. Initially TravelClick will be a distinct entity within the unit maintaining the acquired company’s brand, which will be known as “TravelClick, an Amadeus company”.
The Amadeus group employs around 16,000 people worldwide. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The hospitality industry has become the great personalization race. With so many on-demand consumer and e-commerce platforms, today’s travellers are used to interacting with their favourite brands and services at the touch of a button and at their convenience. Amadeus and other leading technology providers partnered with h2c research company to learn how hoteliers are using technology today to enhance the guest experience.
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