Radisson Hotel Group signs agreement to bring TravelClick’s data-driven solution “Demand360” to its hotels in EMEA
Radisson Hotel Group signs agreement to bring TravelClick’s data-driven solution “Demand360” to its hotels in EMEA
TOHOLOGY, 5 February 2020

TravelClick, an Amadeus company, announces that Radisson Hotel Group has endorsed the use of TravelClick’s powerful Demand360 to be progressively rolled out across its hotels in Europe, Middle East and Africa (EMEA).

With Radisson Hotel Group joining the Demand360 programme, there are more than 30,000 properties worldwide contributing their future and historical data. Demand360 is the only competitive market intelligence product available to the hospitality industry that provides forward-looking reservation metrics and competitive share by segment and channel, allowing hotels to plan an effective revenue strategy and stay ahead of the competition.

Radisson Hotel Group and TravelClick will work together to increase the adoption and implementation of Demand360 throughout the hotel group’s portfolio across EMEA.

  • “Redefining and optimizing our pricing strategy in a competitive hospitality landscape is a key element of the Group’s five-year operating plan, and we believe that the Demand360 program will help us become even more competitive and relevant in the market,” explained Gianni Di Fede, EMEA Vice President, Total Revenue Optimization, Radisson Hotel Group.
  • “We are excited about our partnership with Radisson Hotel Group as the Demand360 network continues to grow exponentially,” added Greg Sheppard, Senior Vice President, Business Intelligence, TravelClick. “Delivering historical and forward-looking competitive data is the best way for hoteliers to establish their strongest strategy for success. We’re pleased to continue to be the leading provider of valuable market insight enabling hoteliers to maximize both their revenue and profitability.”

About Radisson Hotel Group

Radisson Hotel Group (RHG) is one of the world's largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.

Radisson Rewards is RHG’s global rewards programme that delivers personalized ways to create memorable moments that matter to guests. Radisson Rewards offers loyalty benefits for guests, meeting planners, travel agents and business partners.

More than 95,000 global team members work for Radisson Hotel Group and at the hotels licensed to operate in its systems.

About TravelClick, an Amadeus Company

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries. The company also provides its hotel customers with access to a global network of over 600 travel-focused partners.

Photography: TOHOLOGY Production

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