The Leading Hotels of the World, Ltd, a consortium of more than 400 luxury hotels in over 80 countries, unveiled its renovated Leaders Club loyalty programme. The redesign was inspired by current members’ interests and resulted to a more flexible Leaders Club programme that recognizes and rewards members for their loyalty and provides upgraded benefits and exclusive access to the portfolio’s hotels worldwide.
There is a programme overview of The Leading Hotels of the World in the article.
Benefits for members + club points
Effective immediately members will begin to accrue Leaders Club points on up to three rooms per reservation that can be applied towards stays at Leading Hotels’ portfolio of properties in more than 80 countries.
Leaders Club will continue to deliver the benefits members have come to enjoy and expect such as opportunities for room upgrade priority at arrival, early check-in and late check-out, daily continental breakfast for two, complimentary Wi-Fi, exclusive access to new hotels, members only and seasonal sales and lowest available rates.
An annual fee of $175 provides access to Leaders Club with the on-property benefits members value, now with programme rewards to enhance each stay. It includes one confirmed pre-arrival upgrade annually after a member completes his/her first paid stay in the programme and point accrual of 1 Leaders Club point per $1 spent. With free nights starting around 4,000 points and numerous Leaders Club points promotional offerings throughout the year, members will be on the way to a free stay in no time.
Announcing the Leaders Club Sterling membership
After a member spends $5,000 on qualifying stays, they are invited to Leaders Club Sterling. This unlocks 5 pre-arrival upgrades annually, as well as a five percent annual renewal points bonus on their qualifying annual spend in the previous membership year. Opportunities for further recognition and richer rewards will be available for Leaders Club’s most loyal members.
More ways to redeem
Members will now enjoy expanded room types, better availability, and fewer date restrictions when redeeming points. Additionally, Leading Hotels will now provide the option for guests to redeem directly online at LHW.com.
To join Leaders Club, visit LHW.com or call a Leading Hotels Worldwide Reservation and Service Centre.
Shannon Knapp, Vice President & Chief Marketing Officer of The Leading Hotels of the World commented the launch of renovated Leaders Club loyalty programme: “We co-created this programme with our most loyal members to ensure we continue to offer the amenities they love while also introducing new features and benefits they expressed were most important to them. We are excited about the launch of this new programme that will celebrate individuality and reward our members for choosing the uncommon path.”
About The Leading Hotels of the World
Comprised of more than 400 hotels in over 80 countries, The Leading Hotels of the World (Leading Hotels) is a collection of uncommon luxury hotels. Rooted in the locations in which they are found, members embody the very essence of their destination. Through varied styles of architecture and design and distinct cultural experiences enhanced by passionate people, the collection is for the curious traveller looking for their next discovery.
Established in 1928 by several influential and forward-thinking European hoteliers, Leading Hotels has a nine-decade-long commitment to providing remarkable, authentic travel experiences. The company selects only hotels that meet its high standards for quality and distinctiveness, resulting in a curated portfolio of hotels united not by what makes them the same, but the details that make them different.
TOHOLOGY constantly monitors the life of The Leading Hotels of the World and visits Leading Hotels on a regular basis, e.g., last year we participated in 130th anniversary of the Hotel Kämp, one of the icons of the hotel business in Helsinki, and our recent hotel inspection was held at the Castell Son Claret hotel in Mallorca.
Until December 31, 2018, loyalty programme members will enjoy special rates starting from 12% off the regular rates and get local experiences across hotels of the chain.
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