Fostering knowledge, education and growth in tourism, is at the centre of a partnership announced at the ITB Berlin travel trade fair between Google and the World Tourism Organization (UNWTO). Google will support UNWTO members in addressing the new digital trends and transformation challenges faced by tourism and needed by the sector, to fully harness its development potential and contribution to sustainability.
Digital skills are crucial for competitiveness in tourism, a sector characterized by technological change and the generation of new business models.
“This agreement with Google coincides with UNWTO’s special focus on education, skills development and jobs, the connecting thread of all our actions this year”, said UNWTO Secretary-General Zurab Pololikashvili. “Google is an affiliate member of UNWTO and this partnership proves the importance of public-private collaboration to advance tourism as a vehicle for sustainable development”, he added.
Lutz Behrendt, Travel Industry Leader, from Google said: “More than half of tourism revenue in the EU is now researched or booked online. By equipping tourism ministries with the skills, tools and programmes they need to market and protect themselves online, we hope it will increase opportunities for jobs and revenue across the industry. Following a similar tourism programme we ran in Greece, 68% of participating businesses confirmed they saw concrete business results following our training, such as more visitors to their website or physical business.”
A High-Level Dialogue on Digital Skills in Tourism set the backdrop for announcing the agreement. Organized by UNWTO with the support of Google during ITB Berlin, the event underscored that digital skills development remain a major priority for destinations around Europe.
More detail on the training and partnership will be announced in due course.
Tourism leaders from across the public and private sectors came together at the World Travel Market in London for a high-level discussion on tourism’s role in rural development, the challenges and the opportunities. The Ministers’ Summit, hosted by the World Tourism Organization, focused on tourism innovation and technology and their place in empowering rural communities.
1.5 billion international tourist arrivals were recorded by the World Tourism Organization (UNWTO) in 2019, globally. A 4% increase on the previous year which is also forecast for 2020, confirming tourism as a leading and resilient economic sector
Young and popular in the USA Hotel Indigo chain continues to expand in Europe with opening of the Hotel Indigo Berlin – Centre Alexanderplatz, which is already the second hotel of this chain in Germany.
The Bundestag is the world’s most-visited parliament. Reichstag dome with its observation deck definitely played an important role in this worldwide recognition.