UNWTO and Google announced their partnership on digital skills development at ITB Berlin this week
UNWTO and Google announced their partnership on digital skills development at ITB Berlin this week
TOHOLOGY, 8 March 2019

Fostering knowledge, education and growth in tourism, is at the centre of a partnership announced at the ITB Berlin travel trade fair between Google and the World Tourism Organization (UNWTO). Google will support UNWTO members in addressing the new digital trends and transformation challenges faced by tourism and needed by the sector, to fully harness its development potential and contribution to sustainability.

Digital skills are crucial for competitiveness in tourism, a sector characterized by technological change and the generation of new business models.

“This agreement with Google coincides with UNWTO’s special focus on education, skills development and jobs, the connecting thread of all our actions this year”, said UNWTO Secretary-General Zurab Pololikashvili. “Google is an affiliate member of UNWTO and this partnership proves the importance of public-private collaboration to advance tourism as a vehicle for sustainable development”, he added.

Lutz Behrendt, Travel Industry Leader, from Google said: “More than half of tourism revenue in the EU is now researched or booked online. By equipping tourism ministries with the skills, tools and programmes they need to market and protect themselves online, we hope it will increase opportunities for jobs and revenue across the industry. Following a similar tourism programme we ran in Greece, 68% of participating businesses confirmed they saw concrete business results following our training, such as more visitors to their website or physical business.”

A High-Level Dialogue on Digital Skills in Tourism set the backdrop for announcing the agreement. Organized by UNWTO with the support of Google during ITB Berlin, the event underscored that digital skills development remain a major priority for destinations around Europe.

More detail on the training and partnership will be announced in due course.

READ ALSO

According to the latest analysis from the World Tourism Organization, 40% of all destinations worldwide have now eased the restrictions they placed on international tourism in response to COVID-19. The data shows that by already by the end of May, the pandemic had led to US$320 billion in lost revenues, already three times the cost of the 2009 Global Economic Crisis.

A new SWISSAM business school in the hospitality industry officially opened its doors to students.

Well-known photographer and fashion designer Karl Lagerfeld photographed 109 celebrities with the legendary Little Chanel Jacket.

Leading travel exhibition on the North-Western region of Russia INWETEX – CIS Travel Market and Saint Petersburg Travel Hub, a platform for discussion of hospitality and travel professionals took place on 11-12 October at the ExpoForum Convention & Exhibition Centre in Saint Petersburg. Events photo coverage by TOHOLOGY.

COMMENTS
comments powered by HyperComments