TOHOLOGY visited Michael W. Pleitgen’s lecture dedicated to wine tasting. Michael Pleitgen has been working in the wine industry for 35 years; he is the founder and owner of Weinakademie Berlin. Since this year Mr. Pleitgen also teaches at the hospitality business school SWISSAM.
How to taste wine? There are three main points:
- Look
- Smell
- Taste
Systematic approach to wine tasting
Name of wine: ...
Producer: ...
Vintage: ...
Quality: ...
Price: ...
Appearance
- Clarity: clear / hazy
- Intensity: pale / medium / deep
- Colour:
- white: lemon / gold / amber
- rose: pink / salmon / orange
- red: purple / ruby / garnet / tawny
Nose
- Condition: clean / unclean
- Intensity: light / medium / pronounced
- Aroma-characteristics: fruits / flowers / spices / vegetables / oak aroma / others
- Main aromas: …
Palate
- Sweetness: dry / off-dry / medium / sweet
- Acidity: low / medium / high
- Tannin: low / medium / high
- Body: light / medium / full
- Flavour-characteristics: fruits / flowers / spices / vegetables / oak aroma / others
- Main flavours: …
- Finish: short / medium / long
Conclusions
- Quality: faulty / poor / acceptable / good / very good / outstanding
International Amadeus Partners Event took place in Skolkovo innovation centre for the second time and brought together top management of Amadeus and leaders of the aviation and tourism business from 20 countries. The main topic of the conference was a paradigm shift in the tourism and aviation industry, the introduction the New Distribution Capability, and a deep-dive into the strategy of digital transformation for successful growth.
On 19 December a perfume dining was organized at Lotte Hotel St. Petersburg. The event was supported by Cindy Guillemant, the founder & CEO of Moresque, and Molecule project, distributor of selective perfume brands. TOHOLOGY prepared photography coverage of the event.
Interview with the founder of Hotel Business Forum Alexey Volov about entrepreneurs in the hotel business, difference between hotel chains and independent hotels, and competitive advantages in the hospitality industry.
In the autumn, St. Petersburg was visited by Swiss tennis player Stanislas Wawrinka. Here is an interview that Swiss school students took part in with the tennis celebrity and later illustrated with photographs from Stanislas’ performances at the St. Petersburg Open.