2nd World Sports Tourism Congress: tourism and sports united for sustainability
2nd World Sports Tourism Congress: tourism and sports united for sustainability
TOHOLOGY, 27 April 2023

Sports tourism can play an increasingly important role in the economic diversification, growth and sustainable development of destinations worldwide.

The 2nd edition of the World Sports Tourism Congress (WSTC), organized by UNWTO, Government of Croatia through its Ministry of Tourism and Sport, and the Affiliate Member Croatian National Tourist Board, brought together experts and leaders from across the sports and tourism sectors, alongside representatives of destinations and businesses. Held in Zadar (Croatia) under the theme “Tourism and Sports United for Sustainability” the Congress focused on key issues such as sports tourism’s economic impact and its contribution to the Sustainable Development Goals (SDG).

  • UNWTO Secretary-General Zurab Pololikashvili says: “Sports Tourism plays a key role in enhancing economic growth and social development in many destinations. It creates jobs and supports businesses in cities and rural communities alike. In order to maximize its potential, public and private sector actors must collaborate, and that's where UNWTO steps in”.

UNWTO Secretary-General Zurab Pololikashvili

Alongside assessing the impacts of sports tourism, the Congress also explored the potential benefits of the growing sector, including its links to health and wellbeing, and its importance for promoting destinations to bigger and more diverse audiences. In Zadar, leaders from both established and emerging sports tourism destinations shared their insights and best practices to produce recommendations for growing the sector in size and influence.


According to the latest UNWTO World Tourism Barometer, international tourism saw a 182% year-on-year increase in January-March 2022, with destinations worldwide welcoming an estimated 117 million international arrivals compared to 41 million in Q1 2021. Of the extra 76 million international arrivals for the first three months, about 47 million were recorded in March, showing that the recovery is gathering pace.

The Scandinavian Invitation – Sweden’s national open and premier golf event – returns to the Hills Golf & Sports Club in Gothenburg between 22nd – 25th August. Gothia Towers, part of the Swedish Exhibition & Congress Centre Group, is now the official hotel partner for the prestigious tournament.

Well-known photographer and fashion designer Karl Lagerfeld photographed 109 celebrities with the legendary Little Chanel Jacket.

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